Omni-channel brand campaign
Problem
Kentwood hadn’t launched a brand campaign video in over five years, leaving a gap in content that reflected the company’s evolution. To mark their 40th anniversary, the brand needed a refreshed, engaging campaign that could reconnect with its audience and showcase its legacy.
Solution
I led the creation of an evergreen brand video in partnership with an external videographer, bringing the company’s story to life in a way that felt both current and timeless.
– Oversaw production from concept to final edit, ensuring alignment with brand vision
– Directed the video to reflect updated positioning and tone
– Designed a logo and supporting print and digital assets to promote the campaign across channels
This multi-channel campaign created a unified brand experience and helped reestablish Kentwood’s presence in the market.
Results
– Boosted brand awareness and engagement
– Delivered a high-quality brand video that aligned with strategic goals
– Produced consistent, on-brand assets for use across print and digital
My role
– Creative direction
– Video production oversight
– Logo design
– Print and digital asset creation
– Cross-functional collaboration with the external videographer and internal marketing teams
Goals
– Launch an evergreen brand campaign video to celebrate Kentwood’s 40th anniversary
– Ensure consistent, cohesive branding across all campaign touchpoints
– Increase brand engagement and spark renewed customer interest
