Omni-channel brand campaign
Problem
Kentwood hadn’t launched a brand campaign video in over five years, leaving a gap in content that reflected the company’s evolution. To mark their 40th anniversary, the brand needed a refreshed, engaging campaign that could reconnect with its audience and showcase its legacy.
Solution
I led the creation of an evergreen brand video in partnership with an external videographer, bringing the company’s story to life in a way that felt both current and timeless.
– Oversaw production from concept to final edit, ensuring alignment with brand vision
– Directed the video to reflect updated positioning and tone
– Designed a logo and supporting print and digital assets to promote the campaign across channels
This multi-channel campaign created a unified brand experience and helped reestablish Kentwood’s presence in the market.
Results
– Boosted brand awareness and engagement
– Delivered a high-quality brand video that aligned with strategic goals
– Produced consistent, on-brand assets for use across print and digital
My role
– Creative direction
– Video production oversight
– Logo design
– Print and digital asset creation
– Cross-functional collaboration with the external videographer and internal marketing teams
Goals
– Launch an evergreen brand campaign video to celebrate Kentwood’s 40th anniversary
– Ensure consistent, cohesive branding across all campaign touchpoints
– Increase brand engagement and spark renewed customer interest
Buyer and Seller books
Problem
Kentwood lacked up-to-date sales materials that effectively reflected its full range of offerings and clientele. Existing resources didn’t speak to the sophistication of its typical $1M+ listings or the diverse markets it serves, from Fort Collins to downtown Denver to Greenwood Village.
Solution
I led the design of a new set of evergreen sales books for both buyers and sellers, aimed at enhancing the client experience and reinforcing Kentwood’s premium brand position.
– Managed vendor sourcing and negotiation to deliver a higher-quality product within the same budget
– Selected premium finishes, including a soft-touch cover, to create a refined, tactile first impression
– Designed a visual system that captured the diversity of Kentwood’s listings and the lifestyles they represent
– Created clean, functional layouts that balanced clarity with elevated design
– Produced polished assets for both print and digital formats, ensuring broad usability across channels
The final deliverables became a high-impact, on-brand resource for agents, helping them better connect with discerning clientele.
Results
– Strengthened brand perception among high-end clientele
– Delivered modern, professional materials that stand out in competitive markets
– Provided consistent, versatile resources aligned with Kentwood’s elevated brand standards
My role
– Creative direction
– Book design and layout
– Vendor management
– Print and digital asset development
– Copywriting
Goals
– Develop premium sales books for buyer and seller audiences
– Represent Kentwood’s presence across multiple Colorado markets
– Create a memorable, tactile experience that reflects the value of $1M+ listings
