Problem
The Denver Broncos needed a cohesive visual campaign for the 2020 season to boost brand visibility, support promotional efforts, and deepen engagement with their fanbase across channels.
The Denver Broncos needed a cohesive visual campaign for the 2020 season to boost brand visibility, support promotional efforts, and deepen engagement with their fanbase across channels.
Solution
I worked collaboratively to establish a visual direction for the 2020 season campaign, working closely with cross-functional teams to create a consistent and engaging brand experience.
– Developed a unified campaign look, guiding the overall art direction
– Designed season-long publications and game schedule collateral
– Partnered with motion designers to storyboard video concepts that brought campaign visuals to life
– Ensured all creative aligned with brand guidelines while meeting the needs of internal stakeholders
Results
– Launched a cohesive, cross-channel campaign for the 2020 season
– Launched a cohesive, cross-channel campaign for the 2020 season
– Strengthened brand presence and increased fan engagement
– Supported promotional initiatives with consistent and impactful creative
My role
– Campaign art direction
– Campaign art direction
– Publication design
– Schedule design
– Motion storyboarding
– Cross-functional collaboration with design and video teams
Goals
– Build a cohesive visual identity for the 2020 season
– Build a cohesive visual identity for the 2020 season
– Support promotions and boost fan engagement
– Ensure consistent application across all formats and media types
