Problem
The Denver Broncos needed a unified visual identity to mark their 60th season, a milestone that deserved clear, consistent branding. Without a dedicated commemorative mark, campaigns risked feeling fragmented and lacked a central visual anchor.
The Denver Broncos needed a unified visual identity to mark their 60th season, a milestone that deserved clear, consistent branding. Without a dedicated commemorative mark, campaigns risked feeling fragmented and lacked a central visual anchor.
Solution
I designed a 60th season commemorative logo to serve as the cornerstone of all anniversary-related creative.
I designed a 60th season commemorative logo to serve as the cornerstone of all anniversary-related creative.
– Created a flexible, brand-aligned logo that worked across print, digital, merchandise, and in-stadium assets
– Ensured the mark complemented the existing Broncos brand while standing out as a celebratory element
– Partnered with internal teams to roll out the logo across all relevant campaigns
This logo became the thread that tied together various anniversary activations, helping fans recognize and connect with the 60th season across all touchpoints.
Results
– Delivered a cohesive visual identity for a major milestone
– Delivered a cohesive visual identity for a major milestone
– Increased brand recognition and engagement throughout the season
– Strengthened consistency across campaigns and platforms
My role
– Logo design
– Logo design
– Visual campaign creative direction
Goals
– Celebrate the 60th season with a strong, consistent visual identity
– Celebrate the 60th season with a strong, consistent visual identity
– Increase recognition of the anniversary campaign
– Create a logo that could be adapted across a wide range of assets
