Problem
As Evolve’s Owner App grew in self-service functionality, we lacked a cohesive way to position it as a selling point. Without clear, promotional content, prospective owners didn’t fully understand its value and sales conversations lacked a visual tool to drive conversion.
Solution
I led the creative strategy and execution to develop a scalable, sales-driven video asset that positioned the Owner App as a key value prop.
– Highlighted how the app simplifies and personalizes vacation rental management
– Leveraged AI-powered voiceover generation to streamline production and accelerate delivery
– Built a modular asset for multi-channel use across the sales funnel
– Established a flexible framework for future feature updates and ongoing content needs
Results
– Equipped sales with a scalable video to boost lead conversion
– Improved owner education and feature adoption
– Created a repeatable approach for product marketing content
My role
– Creative direction
– Storyboarding
– Video editing
– Script development and messaging strategy
– Cross-functional collaboration with sales, product, and marketing
– Project management and stakeholder alignment
– Content optimization for multi-channel use
Goals
– Increase lead conversion through strategic video placements
– Support sales conversations and accelerate activations
– Build a flexible asset that grows with the product
