Product photography styling and direction
Problem
The brand needed high-quality, consistent product photography to support marketing campaigns across print, digital, and video channels. Existing visuals lacked cohesion and didn’t fully reflect the brand’s quality or positioning.
Solution
I partnered with a photographer to art direct a series of product shoots that aligned with the brand’s visual identity and marketing goals.
– Oversaw shot composition, lighting, and styling to highlight product features
– Ensured each shoot captured the brand’s tone and elevated its visual presence
– Delivered versatile assets for use across print, digital, and video campaigns
This approach resulted in a cohesive library of high-impact visuals that elevated the brand’s look and feel across all touchpoints.
Results
– Delivered polished, on-brand imagery used across multiple channels
– Strengthened visual consistency across campaigns
– Improved product storytelling through elevated art direction
My role
– Art direction
– Styling and composition planning
– Onsite photoshoot support
– Vendor selection and management
Goals
– Create high-quality, brand-aligned product photography
– Support multi-channel marketing campaigns with versatile visual assets
– Enhance overall brand presence through consistent, compelling imagery
I designed components and packaging for a range of beauty products, focusing on aesthetics, functionality, and brand consistency. This included developing visually appealing packaging that not only protected the product but also enhanced the unboxing experience.
I created eye-catching product displays and large-format signage to maximize in-store visibility and attract customer attention. These designs were strategically crafted to reinforce the brand identity, elevate the consumer experience, and drive product interest and sales.
(Left) The beauty guide was an innovative printed piece designed with dual covers — one side dedicated to beauty products and the other to skincare. This comprehensive guide provided essential information on the full range of products offered by Glo Skin Beauty, serving as an accessible resource for consumers.
(Right) The professional training manual was a durable hardcover reference book, complete with tabbed sections for easy navigation by professionals. I collaborated directly with external vendors to ensure the concepts were realized efficiently, delivering the project on time and under budget. The manual was crafted to be both practical and visually engaging, reinforcing Glo’s commitment to quality and professional support.
